Árvero was a very challenging project for us, especially because we love limoncello too much. We designed the bottle with a very minimalistic approach, and then we made a series of illustrated postcards of several cocktail recipes to promote limoncello to the world of bartenders and mixologists. Limoncello is not well known as a cocktail ingredient, we worked very close with few amazing bartenders to design the postcard and we discovered there are countless possibilities and variations of creative drinks made with limoncello, and Árvero is one of the best.
In Neapolitan dialect Árvero means tree. Árvero limoncello is a tribute to the uniqueness of these magnificent lemon trees that gives this liqueur its distinct character. The so-called "femminiello ovale sorrentino" is the giant lemon of the Sorrento Peninsula. The thick, juicy skin of this fruit is the source of the aromatic oils that gives the alcoholic infusion its unique color and inimitable aroma.
As a demonstration of its authenticity, the bottled Limoncello often shows the presence of the oils in the neck of the bottle. Árvero distinguishes itself from other limoncellos by using traditional recipes and pursuing a tireless sourcing regime, ensuring that only the finest ingredients go into the liqueur.