Fresco Gelateria produces gelato daily on site from scratch. With it's cozy setting and a unique selection of gelato to choose from, the atmosphere inside Fresco is as contemporary as the façade's Flemish-bond brickwork is antique – Fresco started out serving just gelato and coffee, but shortly added salads, paninis, soups, and breakfast items, as well as sweet baked goods, all hearkening to a Mediterranean theme. Food service is a challenging business, but it runs in the Iliopoulos family, so they could hardly avoid it.

HALF SUMO designed the website for Fresco, we wanted the user to experience the consistency of the homemade gelato, the hypnotic spiral movement of their mysterious machine. The minimal atmosphere of the interiors made the selection of colors and structure easy for us. Fresco's roots are in a gelateria that Ilias founded in Athens some years ago. It was successful enough to become a franchise, but then he wanted to start a new brand. The global search for a location was on — and even once he selected New York.

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